Monthly Archives: September 2010

The Difference Between A Businessman And An Entrepreneur – Which One Are You?

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The Difference Between A Businessman And An Entrepreneur – Which One Are You?

At first glance, there is really no obvious difference between a businessman and an entrepreneur; both are owners of an enterprise or venture. A businessman therefore, is an entrepreneur; and an entrepreneur is a businessman, but what sets them apart from each other is something totally more meaningful. Yes, at first glance they look similar; both heads of a specific company, but the moment you try to understand what they truly are, you will realize that in essence, they are so different from each other. They may be playing the same game; they may be dealt with the same cards; but an entrepreneur will play his cards differently and that is where the big difference between them lies.

Everyone can be a businessman. Everyone who aspires to head or own a venture can do so, as long as he is willed to do it. However, not everyone can be an entrepreneur. An entrepreneur is a whole different species of business owners; the product of a long evolution process that comes only to a select few. Are you a businessman or are you an entrepreneur? By the end of this article, you will have to choose.

The Businessman

A businessman is any person who owns an enterprise or venture. His motivation is to make money and most of the time, they are products of an inheritance, a donation or a franchise purchase. In other words, the businessman takes on something that was already set up in the market. He sees an opportunity, therefore he plunges into it to take advantage of the pool of customers that may come his way. Usually a newbie, he is more comfortable to play it safe. His ideals are traditional and he could be cutthroat; so he is usually lost in the maze and so fails to establish solid relationships outside of his life. He is greedy and power hungry; geared only to the thought of money, so he may have the tendency to neglect the welfare of other people especially his family and friends. Are you a businessman? They are cunning and wise — they succeed; is this what you want to be?

The Entrepreneur

An entrepreneur is a person, who like the businessman, owns an enterprise or venture. Usually motivated by the willingness to serve people; he is not transfixed by power and wealth. An entrepreneur is an innovator. He gives birth to his own ideas and he starts something new, something that is a product of much deliberation and study. He is a person who is not only focused on one goal, but the bigger picture. He takes a holistic approach on everything because he has aims to transform the business world. He is bold and ambitious, but never ridden with the greediness to achieve. Despite the presence of cutthroat competitors in the market, he remains to be happy and enthusiastic — and more importantly, he chooses to stay honest and sincere. His triumphs are also the triumphs of a long string of people. He is not selfish. He is not envious. He is a dreamer. He is a leader. Would you like to be an entrepreneur? Is this how you would like to run your business; with honesty, integrity and compassion?

Which One Are You?

There many businessmen in this world but not all of them are entrepreneurs. However, just because you are not one, does not mean it is your destiny. A businessman can easily be an entrepreneur, especially if he sets his heart to it. As a matter of fact, an entrepreneur is a businessman who has been transformed and molded through time. You can easily be an entrepreneur if you want to be one… it is really all up to you.

Larry McCann


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Stop Self Doubt Before It?

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It is normal for people to doubt themselves. Worrying is normal and it is only human to feel some weakness but you should not let yourself dwell on the negative all the time. You have to believe in the power of the mind; and if you are always pessimistic, then you could draw negative energy towards you. Before anyone can believe in you, you first have to believe in yourself. You need to understand always that you should be in control of your life; if you are the first one heading out of the door, then who is going to help you?

You need to know what you are really capable of and you have to understand that nothing is impossible, especially if you will yourself to do it. So shrug all the doubts aside and face the music. How? Read on to find out.

Find the root of your worries
Whatever it is that is worrying you, is rooted somewhere. Identify the root cause and see what you can do about it. By getting in tune with your emotions, you can effectively find some solutions to avoid it. By unmasking the culprit you will get to embrace your thoughts more and address it.

Redirect the negative thought pattern away from you
After identifying your negative trigger, you can use this knowledge to redirect your attention from it and successfully turn the negative into something positive. You need to find a way to deal with the negative pressures so that when it comes up again you can deal with it differently. You can disregard the negative thought in your mind and turn it into positive energy.

Make a journal of the events in your life
If you are having problems with self-doubt, try to start a journal about your day-to-day experiences. This will be good so you could keep track of the happenings in your life. More so, you can also consider writing a success journal. This is basically an account of the small and big triumphs in your life, that you can use as a motivational tool. It is nice to always be reminded of what you CAN do.

Let go and move forward
There will always be bad days and experiences; that is one thing that you should remember. Life is not always as you would want it to be so learn to move on from those bad experiences and move forward to the next step. Use these instances as a something that you can learn from, rather than as something that will discourage you even more. Bad luck can happen to anyone; you should not dwell on it too much.

Put yourself on a pedestal
Sometimes, you need to put yourself on a pedestal and make yourself the star. Be your own fan and believe in yourself; because if you cannot accept yourself, then how can you make others accept you? You need to learn how to have some faith in what you can do because essentially, it all begins with you.

Larry NcCann


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Solo Endeavor- How to Keep Your Business Profitable

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So you are on your way to setting up your own business. Have you taken full consideration of the risks that you may encounter along the way? It is not that running a business is not good. In fact, it is a good start to learn the art of entrepreneurship and the skill of managing your own money. But before venturing into your small-scale business, make sure that you have already understood the restrictions, limitations, and risk factors that will be encountered in the process. The ultimate goal in every business is profitability. In order to achieve this, you must overcome the challenges of an average business enterprise.

What Every Business Owner Should Know
If you are a solo entrepreneur running your own business in a personalized manner, you might want to consider the following truths although most of these you must already know:
You have to strategize a way out of your business even before you get started. This is planning ahead and preparation for the worst to come. A contingency plan will be very helpful in the future.
It is best to refrain from borrowing your initial investment to set the business up. Debt can be pretty risky, especially that there is no assurance or guarantee of a good return of income for a start-up business.
Realize that the market or the business world is unfriendly and toughly competitive. Large companies may even want to throw you out of the picture so be ready for this.

You are expected to know a lot of things in business. Starting a business with little or barely enough knowledge and business skills will not make you an effective entrepreneur.

How to Keep Your Business Profitable

In your solo flight to managing your own business, here are some tips to focus and maintain profitability:
If you lack certain business competencies, get a business partner you trust to help you out.
Get good advice and tips from successful businesses and find out how they manage to be profitable and successful.
Allocate half of your time selling and marketing your product or service. Be assertive in pushing for your product or service in the light of competition.
Be updated and knowledgeable in financial matters. Always have a daily update of your account payables and receivables.
Be frugal with your expenses. Practicality is needed in spending money especially at the onset of the business.

Know Your Break Even Point

A way to measure profitability is to know the break-even point of your sales or revenues against your expenses. This is very important when strategizing for the net profit. In running a small-scale enterprise, a business owner’s break-even point would be the total cost of running the business and the amount of the salary of the employees. The salary is not a profit but must be a part of the break-even analysis since it is important to the overall operations as well.

Larry McCann


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Keep Your Readers Coming To Your Blog

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After starting your blog, the next part is finding those readers and keeping them. Where there are blogs there needs to be readers, but you must make your blogs known and do so wisely. Your readers are what make your blog important to keep up with. Here are some pointers to assist you in keeping your readers when writing.

How Niche Marketing Can Attract Readers

Did you originally start your blog with a specific niche in mind? When you are trying to gain readership for your weblogs, it is important to stick to one topic. Most people already know what they want to write about for their online business. If you have no clue, then stick with niche marketing. You will choose what type of niche, or topic, you are interested in by researching online. This helps you to see what others are talking about and if there seems to be an interest from readers. If you choose something that is very obscure, it may be harder to gain readers.

Create a Blogging Schedule

When you are trying to gain readers for your blog, your posts should be done so on a particular schedule. Do not post whenever, you must decide on which days or weeks you will post. If you post multiple times a day, stick with specific times and let your readers know what those are. Give them a reason to come back and tell them to look for your next post at 5pm to learn more.

Are Your Readers Engaged?

Does your online business engage your readers? When writing blogs, talk to your readers. Make them feel like they can picture themselves in the situations you are describing. If you can answer your own questions in your mind, then chances are, you will have readers who also can. Make them curious about your topic, or an upcoming topic. They will want to know more, and might ask questions or suggest topics for you to write about. If they leave comments on your weblogs, comment back. Engaging your readers helps you to maintain readers and build your blog with more topics to write about.

Use Social Media

Whenever you make a new post, be sure to tell your followers in any social networking site you belong to. If you Twitter, send out a tweet linking to your new post. Put a note up on your Facebook page. Wherever you are a member, drop a note to let everyone know you just put up a new post.

Also, be sure to make it easy for your readers to share your post with their followings but adding the links to the most popular social bookmarking sites. This enables you to get some back links to your site as well as some direct traffic.

Posting Ideas

You now have multiple posts with readers coming. Did you keep up with the posts that gained the most readers? If you have some kind of tracker on your blog, look through it to find the blogs with the most traffic. Repost them in a section of your blog labeled as your most read posts. This will encourage more readers to read your other blogs.

These are all great pointers that assist you in gaining readers to your blogging sites. Stick with niche marketing and keep your readers engaged, and you will see traffic driving to your blog each day.

Larry  McCann


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Internet Marketing is Not a Business

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Too many newcomers to internet marketing are confused as to what internet marketing really is. Ask many what business they are in and they’ll tell you internet marketing – but IM is not a business. All the term means is to market on the internet. You still need to be in business which means that you have to sell something. Otherwise, how do you think you’ll get any money?

One of the coolest things about internet marketing is that you don’t even have to own a product of your own. Many people make a very lucrative living by selling other people’s products. This is known as affiliate marketing. With this method, you don’t have to worry about taking care of customer support, delivering or updating the product. There are many different ways to go about marketing affiliate products, from having your own website where you promote stuff or to simply posting articles that redirect to your affiliate link.

Affiliate products can be physical products, as well. A number of well-known, as well as lesser known companies rely on affiliate sales to broaden their reach. Often these type of things do well when included in a content site or blog. For example, you could blog about your favorite hobby such as needlework and include recommendations for yarns, threads, fabrics, etc. This is a great way to get paid to expound upon your favorite subject but you can choose any topic.

Other people prefer to create their own products and that’s a great way to make a living, as well. Whether you create physical products or digital products, they can be sold over the internet. One of the earliest ways for the average person to get into selling physical products over the web was auction sites, particularly eBay. While some people use eBay just to sell off their unwanted items (kind of like a virtual lawn sale), there are others who have built huge businesses through the site.

Information products are a wonderful addition to any internet marketer’s portfolio. If you have knowledge on any particular topic and it’s knowledge that others would pay to obtain – you have it made. You can write this information up and easily turn it into a form that the customer can download the minute they pay for it. For those non-writers among us, there is a whole segment of the IM world that would love to ghostwrite for you for a fee. Another option for non-writers is to record an audio product or make a video. The same information can be shared without having to be a writer or pay a writer.

When it comes to how to market products, whether physical or digital, your own or affiliate, there are almost limitless ways to do so. Some methods cost nothing but time, others cost money but take little time. That usually is the crux of the matter, by the way. You will need to spend either time or money to get your business off the ground. Either way, you must remember that internet marketing is a vehicle to market, not an actual business.

Larry McCann


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