James asks…
I need to decide on an Internet marketing association to join. I work for a B-B. Any suggestions.?
I am a member of the American marketing Association, and although they have an Internet marketing division, they do not offer a lot in this concentrated area….Thanks
Larry McCann answers:
I don’t know if this is the area you’re asking about but it does offer worldwide marketing of websites which may be of use to you in the future for say your individual members websites.
It’s rarely an instant return on the Internet. You need your website coming up relevant to what people “search for” on the Internet. It takes time to get placement in the right places within the Internet and if you’re listed in the right category of searches you stand a better chance of returns. The following is one of the better ways.
For a small charge you can have a “Permanent” website advertisement placed in an index such as this in a choice of around 750 categories to target your business trade.
This will raise your website profile and increase its chances of extra sales because this site is indexed by the search engines placing your site within public searches.
The advantage of a site like this is that you don’t have to update your listing again.
For a permanent ongoing promotion:
http://www.search-the-world (Dot) com/form/listing
Place a dot in the above!
Jenny asks…
How do you feel about “marketing”?
How do you understand the term?
Does it bring negative or positive associations?
What do you think it involves?
I am asking not about what the books or the internet says but YOUR opinion and feeling on the subject without any resarch. Just brainstorm some answers 
Larry McCann answers:
Many think it is negative because it makes them think of TV commercials and pushy salesman.
I love marketing because I understand what it is. Marketing is the way you live.
If you want a girlfriend/boyfriend, you find ways to advertise that you are available.
If you want your parents/partner to buy something for you, you have to sell them on the idea.
I know that you’re only brainstorming opinions, but if you are interested in marketing, I could give you the names of some of the best material that you could study.
Ken asks…
How do I advertise my business with yahoo?
I provide a permission based broadcast email marketing program. It is web based so it can be used from any computer with internet access. We don’t do spam. It’s great for building prospects and customers for on-line or “brick and mortar” retailers, restaurants, association managers, and schools.
Larry McCann answers:
To advertise your business with yahoo, just put a link here to your web site. The search engines would pick up the link and crawl your web site
Richard asks…
Marketing research and Strategy – T or F?
After you define the problem and research objectives, the next step in market research is to collect and analyze the data.
a)True
b)False
Focus groups provide the most effective means of revealing the consumer’s subconscious thoughts, feelings and product associations.
a)True
b)False
Conducting a survey is an example of collecting secondary market research data.
a)True
b)False
The internet is a tool which can be used to research, develop, implement, and evaluate marketing strategies.
a)True
b)False
Market Segmentation is the process of evaluating each market segments’ attractiveness and the selection of one or more segments to enter.
a)True
b)False
Target Marketing refers to using a specifically designed marketing mix to target a smaller market with greater precision and a closer buyer-seller relationship.
a)True
b)False
Larry McCann answers:
1b
2a
3b
4b
5b
6a
Market Reserach consists of not just jumping directly once the research objectives are ascertained. You will have to ascertain what sort of qustions you ask, like sematic differentials, adjective scoring scales etc;.
Carol asks…
what shall i say to her?
basically i am in Rangers (after Guides) and in December on St Nicholas Day, our town always has a St.Nicholas Market. we, as Rangers, decided to apply to run a stall to sell crafts.
i was in charge of running the stall, as our leader was unable to come (im 18) so i took letters and things with me so that i knew all of the details of where abouts the stall is supposed to be.
after the market i took everything home and somehow i have misplaced the information which contains details of where donations are sent to (when we raise money at the market, a percentage of the money is donated to the St Nicholas Market association and they donate to different clubs, societies and charities)
i dont know what to say to my Ranger leader when she somes to pick it up tomorrow, as i have looked and its certainly not in the house.
i don’t want to get into trouble and she does tend to get annoyed at things like this, surely she’s only got to ring up the same phone number as she did to apply to have a stall – i can’t find the number on the internet so i cant do it.
what shall i say to her?
Larry McCann answers:
Its really not that big a deal – its not like you’ve lost the money, and she probably already has the details herself (or can get them again very quickly) anyway if you regularly donate to the same charity.
Just hand over the cash, and if she asks for the paperwork back tell her the truth and apologise.
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