Steven asks…
Principles of Marketing?
ABC Inc., is a manufacturer of ball-point pens, pencils, and stationery. The firm’s primary
distribution strategy is to sell in large volumes to office supply stores and large discount
chains. Mr. XYZ, CEO of ABC Inc. had hoped to manufacture and sell in large enough
quantities that prices could be held low. However, in the first several months, the firm
experimented with the price portion of its marketing mix in an effort to cater number of
markets.
1. In starting out with a market-penetration pricing strategy at ABC Inc., what assumptions
could be made about the market(s), it was serving?
2. Why might have Mr. XYZ avoided using market-skimming pricing at ABC Inc.?
3. How could optional product pricing be used by ABC Inc.?
4. How might product line pricing be initiated at ABC Inc.?
5. If ABC Inc., decided to introduce its products internationally, what factors may impact a
change in price?
6. Explain how product-form pricing may be a pricing option at ABC Inc.,
7. Would quantity discounts be possible for ABC Inc., to offer? Why?
Larry McCann answers:
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Sharon asks…
how to achieve a standardised marketing strategy?
Manchester United Football Club has developed what we might define internationally as a ‘Standardised’ product using a standardised marketing strategy. discuss how you think they have achieved this?
Larry McCann answers:
With Millions and Millions of pounds to spend to implement it
Betty asks…
Can you register an idea internationally?
I have an idea to make a product which is not in the market yet. Can I register it internationally before I share it?
Larry McCann answers:
You DON’T register ideas. Ideas are a dime a dozen. You must have a working product.
Donald asks…
Question about Cambodia and products exported from this country?
I’m giving a report for my marketing class tomorrow and I decided to go with Cambodia. I know Cambodia is known for making beer and rice but I would like to know if anyone know which brands are exported to other countries. I think the anchor and angkor brands are known internationally but if anyone knows any site where I can obtain more detail information such as quantities produced which countries have their brands available and what countries does Cambodia export rice to it would be much appreciated.
Larry McCann answers:
Cambodia is a center for textile manufacturers as the country is not subject to quota restrictions for import into the US.
As you can see from the export statistics, food and beverages rank low in export volumes. Angkor is not distributed even in neighboring countries and is hardly well known internationally. Statistics also show that Cambodia’s largest export destinations are USA, Hong Kong and Singapore.
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