
Chris asks…
What are some companies with good marketing strategies?
I have to do a presentation on a company with great marketing strategies, ie segmentation, product development, distribution, etc.
I wanted to do Apple but it was already taken, what are some others that would be a good example?

Larry McCann answers:
Think about companies that have been doing very well with their advertising efforts based on what you’ve seen…. Apple is certainly one of them. How about….
Geico – Although they’ve been launching a few interesting but funny campaigns at once (which usually isn’t the norm), they certainly have done very well.
Verizon – They’ve done very well within the past couple years.
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